A free guide from Hollow & Peak

Found on Google

The Home Service Owner's Guide to a Google Business Profile That Brings In Calls

When a homeowner needs what you do, they search on their phone. Google answers with a map and three businesses. Those three get the calls. Everyone else waits on a list most people never scroll to.

This guide is the complete system for building the profile that earns one of those spots: claimed and verified the safe way, filled out in full, kept active month after month. It is written by a home service owner who does this work in his own company, and it holds nothing back.

One honest note, because you deserve it up front: this guide does not promise rankings, and you should run from anyone who does. Google decides who shows up where. What you control is whether your profile is complete, accurate, active, and trusted when it does. That is what this system builds.

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What is inside

Claiming and verification, in the safe order, so your profile never gets flagged or suspended for a setup mistake
The basics done right the first time: business name, hours, service area, and the details most profiles get wrong
Categories: the setting that decides who sees you, and how to choose yours
Services and photos, built out in full, including the photos that make the phone ring
Reviews: the engine of the whole profile, with a steady way to earn them and a right way to answer them
Posts and questions: the signs of life that tell homeowners, and Google, the business is active
The monthly routine: the short recurring work that keeps the profile producing
The mistakes that get profiles suspended, and how to stay clear of them

Every chapter ends in a checklist, so you can work through it a piece at a time.

A fair warning

This guide does not pretend the work is small. A strong profile is a system, and systems take steady hours. Some owners read this and do it themselves, a little each week. Some read it and decide their time is worth more on the tools. Either way, after this guide you will know exactly what a profile that brings in calls actually takes, and you will be able to judge anyone you hire to do it.

Who it is for

Owners of home service companies: HVAC, plumbing, electrical, roofing, landscaping, garage doors, pest control, and cleaning. If your work comes from homeowners in a local service area, this was written for you.

By Paul Snider, founder of Hollow & Peak. Paul owns and runs a home service company in Savannah, Georgia, and built this system in his own business before offering it to anyone else.